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I found the key – what’s yours?

Last weekend I was going to buy myself a new spare key for our home. In a mall, place filled with lots of stores and hard to stand out, I saw a poster in a store window where I was presented with a...

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Business card: Name, Address, Email, Website, [Blog?]

I bet that nowadays in many corporations you can find someone who is blogging in their free time about stuff they are interested in. I was just thinking, do companies use this as their benefit? Is it...

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What can we learn from Fletch?

‘Fletch’ is a movie starred by Chevy Chase, filmed back in the 80′s. I saw this movie a while ago and realized, that Fletch is one of the best sales persons and workers I have ever seen. I know I may...

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How much is the customer satisfaction?

A while ago I visited Lapland with my girlfriend. The weather was absolutely great and we had a terrific holiday. One thing came to my mind while I was posting our holiday pictures to the Flickr...

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5 small lessons from a market hall

Image by martinbetz (Licence) We have this old traditional market hall at Tampere where people sell different kinds of delicious goods, like cheese, sausages, breads, cakes etc. Maybe you still...

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On holiday

Image by . SantiMB . (inspiring) (License) Somehow writing recently has been equal to the amount of sun and warm weather outside: the warmer the less I write. Although this hasn’t been the only reason...

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What will you HAVE NOT if you unsubscribe from this

I have subscribed to an e-mail newsletter from a site which sells mostly books. Lately all their ‘great offers, great titles’ have been totally useless for me, so when the latest newsletter came today,...

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What I Learned About Customer Target Groups After Visiting Two Shoemakers

Image by Matthew McVickar I was taking shoes to a shoemaker [people still do that, you know] and this is what happened. The first store took a look at my shoes and said “Actually, I don’t want to do...

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No Matter the Field, It’s About Having a Map

Yesterday I read a post Socialgraphics Help You To Understand Your Customers at http://www.web-strategist.com when it hit me: no matter what are your interests, it’s not that much about them but taking...

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